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Agents & Brokers

by: fran_baugnies ( private )
4 out of 4 people found this guide helpful.
Guide viewed: 122 times Tags: Sales Outsourcing


Sales broker or Seller agency or seller agent
    This is a traditional role where the salesperson represents a person or company on the selling end of the deal
Buyers broker or Buyer brokerage
    This is where the salesperson represents the consumer making the purchase. This is most often applied in large transactions.
Disclosed dual agent
    This is where the salesperson represents both parties in the sale and acts as a mediator for the transaction. The role of the salesperson here is to over see that both parties receive an honest and fair deal, and is responsible to both.
Transaction broker
    This is where the salesperson doesn't represent either party, but handles the transaction only. This is where the seller owes no responsibility to either party getting a fair or honest deal, just that all of the papers are handled properly.
Sales Outsourcing
    This is direct branded representation where the sales reps are recruited, hired, and managed by an external entity but hold quotas, represent themselves as the brand of the client, and report all activities (through their own sales management channels) back to the client. It is akin to a virtual extension of a sales force. (see Sales Outsourcing entry)
Sales Managers
    It is the goal of a qualified and talented sales manager to implement various sales strategies and management techniques in order to facilitate improved profits and increased sales volume. They are also responsible for coordinating the sales and marketing department as well as oversight concerning the fair and honest execution of the sales process by his agents.[4]
Salespersons
    The primary function of professional sales is to generate and close leads, educate prospects, fill needs and satisfy wants of consumers appropriately, and therefore turn prospective customers into actual ones. The successful questioning to understand a customer's goal and requirements relevant to the product, the further creation of a valuable solution by communicating the necessary information that encourages a buyer to achieve their goal at an economic cost is the responsibility of the salesperson or the sales engine (e.g. internet, vending machine etc). A good sales person should never miss sell or over evaluate the customers requirements. A great sales person will never UNDER evaluate or under sell their

customer, they allow the customer to make the decision they never pre-qualify a sales lead.

Guide ID: 10000000010345336Guide created: 01-24-2009 (updated 07-23-2009)

 
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